As a successful niche player in the perfume and cosmetics sector, Art & Fragrance specialises in the development and distribution of brand products in conjunction with leading partners. Following the takeover of Lalique, crystal products and jewellery were added to our areas of business.
BUSINESS MODEL PERFUME AND COSMETICS
Efficiency gains thanks to consistent outsourcing
Thanks to a consistent outsourcing policy, in the perfume and cosmetics segment Art & Fragrance boasts streamlined structures that enable faster decision-making processes than many of its competitors. At Art & Fragrance, the time taken to develop products for special editions and line extensions is normally four to six months, and around twelve months for new product lines. This makes it one of the industry leaders in terms of time-to-market. The company’s outsourcing strategy has a favourable impact on its cost structure. Moreover, it provides the requisite flexibility to address current customer needs and respond quickly to trends and market developments.
From original idea to finished product
Art & Fragrance is committed to professional, efficient project management for its product development operations: The responsible teams define the brand strategy and the related product concept, commission external specialists to create the fragrance and the design of the perfume bottle and packaging, and finally decide on the advertising and marketing material before the products are ready for distribution. At each stage of this process, the focus is on selecting the most suitable partner from the international network of contacts which the company has built up over the years. Production is contracted out to leading suppliers and component manufacturers. Art & Fragrance conducts quality control checks throughout the value chain. International distribution is organised via a worldwide network of independent distribution partners and agents. This way, the most effective partner for the commercialisation of each market and brand can be selected to ensure the greatest possible market penetration.
Brands &
Licence Rights
Art & Fragrance
Main Activities
acquisition of
brands and licence rights
brand strategy
product definition
distribution concept
marketing concept
Distribution &
Marketing
Development &
Production
BUSINESS MODEL CRYSTAL AND JEWELLERY
Unique objects thanks to century-old tradition and expertise
In the area of crystal products, Art & Fragrance has unique expertise that has been passed on from generation to generation at the Lalique production site in the Alsace for over a century. The training to become a fully qualified “Maître Verrier” takes no less than a decade. Over time, Lalique has developed processes for the manufacture of elegantly decorated pieces, particularly the moulding of objects with the aid of lost-wax casting, and specialises in presenting the transparency and reflections of glass to best effect. Crystal was introduced in the mid-20th century. Their unique style makes Lalique products easily recognisable.
From original idea to finished product
The teams responsible define the product lines and work together with the glass specialists to coordinate the technical execution. The molten crystal mass is formed and then cooled, before being cut, chiselled, engraved, sandblasted, polished, satin finished, etc. Only those pieces that pass the rigorous quality control process leave the factory for distribution through the network of the company’s own boutiques or via external distribution partners throughout the world. Lalique products are available from over 1,200 points of sale at exclusive addresses worldwide.